I am sure you all have heard of, or experienced the K-cup phenomenon over the last few years. If you have been living under a rock, it is that coffee machine that takes a pre-packaged ground coffee, tea, cocoa etc. and gives you a fresh drink in a matter of minutes. Even though the machine and its convenient partner were invented in the early 90’s by Kuerig and Nespresso alike, the idea has become as big as sliced bread in the past couple of years. Obviously, convenience and time are the ultimate selling points for the American people. But has anyone stopped to consider its effect environmentally? The inventor, John Sylvan, has not only considered its waste, but no longer has shares in the company or utilizes the cup of handiness himself.
In an article with Drake Baer on businessinsider.com, Sylvan explains he feels bad he ever invented it. He describes it as a cigarette for coffee… a single-serve delivery mechanism for an addictive substance. He goes on to say that he no longer uses one because they are kind of expensive, and a pot of coffee isn’t too difficult in the first place. Yet, Americans have invested so much in the idea that over the course of five years (2008-2013) the sales of this machine have gone from 1.8 million sold to over 11.6 million sold. The article says that by 2013 1 in 3 Americans owned a machine either at home or at work. But the article also states that the convenience aspect of this handy machine does come at a price—at just about .65 cents per cup you are spending close to $60 per pound.
With all of this demand it comes at an even higher price than the dent on your wallet, the article goes on to say that in the year 2014 alone if all the K-cups used were laid end to end, it would be enough to circle the Earth more than 10 times. That is a lot of garbage! But fear not fellow coffee junkies, if you have one of these machines and enjoy its convenience there is alternative method to get your quick-fix while pleasing Mother Nature. They now offer reusable pod cups that can be filled with any coffee, tea or cocoa of your choice. Our coffees can be used in this convenience, just let us know when you buy your next pound of coffee that it is for a K-cup machine and we have the perfect grind. Not only are you sparing the plastic, but you are now able to enjoy your favorite BV Roastery blend K-cup style.