We have teamed up with 1% For Women and Alanzia de Mujeres en Café de Costa Rica (AMCCR) to provide a product that brings attention to women in agriculture, specifically coffee, and promotes gender equality and participation in agriculture economy. We are the first coffee company in the U.S. to offer this particular crop yield. Roasting and selling this Costa Rican offering is an opportunity to promote positive social change and raise awareness in our community about women in the global coffee industry.
The AMCCR was formed in 2005 by a group of women coffee farmers out of Costa Rica, who teamed up with the International Women’s Coffee Alliance (IWCA), both aspiring to promote women coffee farmers. In 2011 AMCCR created a coffee brand with which the producers could negotiate a better price, resulting in better direct benefits for their farmers. Creating such a coffee brand has allowed AMCCR to make their mission of “providing the necessary tools to strengthen the participation of women in the coffee industry both nationally and internationally” possible (AMCCR 4).
AMCCR has strengthened the participation of women in the coffee industry by providing tools to understand and succeed within the coffee economy; this is accomplished in part by complying with the Women Care Certified norms and standards. Coffee farmers with AMCCR are paid equally. Men and women with equal roles and responsibilities receive the same pay, and are also paid at or above the legal requirement (M04, RS03). Production units must be affiliated with the IWCA, and owned or managed by a woman, which in turn creates leadership positions for women, along with a female role model to observe and emulate (M01). Coffee farmers affiliated with AMCCR and IWCA are also guaranteed clean drinking water, clean and functional toilets, occupational safety training and are provided with protective equipment at work (XV, B. Social Responsibility). The Women Care Certified norms and standards also requires the producer to participate in at least one training session per year on sustainable coffee production, or matters regarding the Women Care Certified norms and standards relating to the organization with which the producer is affiliated (RS04). The requirement of training sessions ensures producers are aware of the critical criteria for women, traceability and transparency of the product, and the social and environmental responsibility that they must uphold to be a part of AMCCR’s mission to empower women in coffee.
The Buena Vista Roastery is proud to play a role in providing women in Costa Rica a safe place to work and learn and contribute to the opportunities for leadership, growth, independence and equality. You can help too, simply by purchasing a 16oz bag of Women Care Certified coffee and enjoying the delicious, fruity flavor this coffee has to offer. Who knew positive social change could be so easy and delicious?